YES Network and Versus were big winners tonight, celebrating an Emmy win for Best Promotional Campaign for their Brooklyn Nets 20th Anniversary promo package, at the 65th Annual New York Emmy Awards.
The promo campaign featured player highlights and talent footage produced for the package amidst a polished 3d setting built to spotlight the best YES has to offer. The package consisted of :30, :20, and :15 launch promos, as well as a year-long toolkit for in-season and in-stadium promotion, and was built to celebrate the 20th Anniversary by diving into the best teams assembled, the Nets AND their longtime partners in the booth at YES. YES and Versus have been longtime partners on multiple campaigns for the Brooklyn Nets and New York Yankees, combining forces on campaigns each of the last three years.