to launch in tandem with their sponsorship of the Bye Bye, the year-end Canadian New Year's Eve parody program that marked the end of the calendar year and the start of the New Year, going back to 1968.
For the narrative, Versus conceived and created 3 vignettes that leaned heavily into the idea of connecting the Audible title with the scene in motion, blurring the line between real life and what they are hearing in their favorite Audible title. From horror, to heists, to hockey, a broad spectrum of Audible content was in play and, once unleashed, set everyone’s imaginations free.