To educate consumers that Benefiber is a clear, taste-free prebiotic fiber that nourishes our good bacteria so our gut can flourish, and so that we can flourish too.
For this :15 OLV and :06 social and digital campaign, Versus illustrated and animated lush plant life and landscapes to show how Benefiber cultivates a healthy gut and why it’s the perfect match for you. This plant-based prebiotic fiber fits into your lifestyle seamlessly, whether you drink it in a cup of water or add it to your morning coffee. We sought to use light, clean visuals and simplistic design in order to demonstrate the nourishment that Benefiber provides.