The secret? Photo-real CG built into a real time rendering platform.
We had full control over every aspect from the look, pacing, movement, environment, to the camera angles. Additionally, by not being bound to real world physics or production logistics, we were able to achieve complex set-ups like tools exploding in and out of drawers or tools pouring into shelves with ease and precision. 3D allowed the team to capture the nuanced action of a moment suspended in time; a moment that shows incredible detail, beauty and grace and that could never be seen in real time through practical photography. Featuring quick cuts and varied close ups, the final animations alternated speed and camera angles to heighten drama while presenting the tools as the rugged, yet high-end products they are.