and that's exactly what we did
Each month, a simple live action shoot on location with our JBL talent set the stage and story. Then the Versus team of editors, designers, illustrators and animators got to work; thoughtfully crafting each character, scene, and moment, frame by frame.
Each story was brought to life with a focus on creating a look and feel that felt own-able to the series, while giving each story its own emotional journey and identity.
JBL has far exceeded their initial social engagement goals and any other social campaign to date.