Edelman tapped Versus to take on the challenge of helping them with NUTRO’S consumer engagement. In an effort to get pet parents to care more about their pet’s food quality and the health of the soil that all food originates, they set out to raise awareness of how essential healthy soil is, that most farming is destroying the soil and that this issue directly affects the future of their own pets and the planet.
A tail of two farms: Full film
The seamless integration of art and science was crucial to tell this story in a way that felt deeply emotional, while also presenting farming practices in a real and understandable way.
Developing a unique and ownable 3D animation style of storytelling with an authentic depiction of ecosystems and farm life posed a substantial challenge leading to extensive research and collaboration with agriculture experts.
A tail of two farms: teaser
a comprehensive development journey, beginning with script development that led to a one-of-a-kind 3D animation style that breathed life, personality, and emotion into each moment and character.