A mountain of Entertainment

With a mountain of challenge ahead, in creating their new global campaign, Paramount+ partnered with Versus, to engage audiences and amplify their existing international and domestic presence.

Building off initial campaign testing, we married insightful strategy With forward thinking positioning,

bringing to life the Paramount+ UX,  through a rich 3D environment.

Case Study

A Mountain of Great Work, across 8 global markets and 5 languages, With measurable growth in Paramount's International and domestic footprint.

Custom and expansive toolkits were created for all global markets, and over 500 pieces of key art were tracked and sorted, so each market’s unique spots could feature specific content that most resonated with their region.