The hope was to inspire residents of New York to remain diligent about wearing face coverings in order to “stop the spread” of the coronavirus.
In an effort to appeal to a broad demographic, Versus identified an eclectic collection of industry creatives and assembled a team of artists that had a wide range of styles, from photo illustration and cubist, to geometric and illustrative, as well as diversity across age, gender and race. Each artist was challenged to save lives and help a city come back to life through their art; each responded with their own unique sense of purpose and optimism.
As each piece rolled in, the State of NY quickly became a clear “State of Respect” between the art and its purpose.
This campaign won a few prestigious awards.