the superbugs
The CDC’s top five most threatening superbugs, explained in a truly unique and entertaining way for Merck.
Narrative driven through a mix of live action and fluid animation.
Versus and Weber Shandwick partnered with Merck to educate and shine light on the personalities behind viruses that comprise some of our biggest public health challenges.
Giving each of the 5 superbugs Distinct Personalities that reflect their dangerous nature, while bringing them to life through dynamic animation
This first of its kind, five-episode series was created to educate people about the superbug issues we face in an enticing and entertaining way.
To provide a Merck’s distinct point of view, Director Zack Resnicoff interviewed Merck’ lead researcher, Terry Roemer, describing his experience on the front lines of the battles with these deadly diseases. This was then married in edit and animation, where Versus showed what goes on under the microscope, by illustrating the many tales and creating the animated adventures of superbugs such as MRSA, CRE, C difficile, and Pseudomonas Aeruginosa, each of whom were personified in a distinct style and then animated to highlight their role in causing life-threatening diseases.
